ADVERTISEMENT & MARKETING

The necessary disclosure of the commercial nature of influencer posts
 
On June 14, 2017, INSTAGRAM application introduced a new tool enabling influencers to identify their content as being part of a paid partnership, thanks to the tag “paid partner with… ”.

Please find the full analysis made by Gaëlle Bloret-Pucci, partner, and Georgina Van Der Heijden, lawyer, by clicking here.