BCTG Avocats consults and assists its clients in the domains of competition and distribution at both French and European levels.


BCTG Avocats has proven expertise in the domain of restriction of competition, and the firm regularly assists its clients in their merger operations.


The Competition-Distribution team also operates in the domain of distribution, advising international groups (or their subsidiaries) as well as small and medium-sized companies, assisting in the creation of their business policy and their management of customer relations in France, in particular, their relationships with retail chains in the food and non-food sectors.

BCTG Avocats also advises its clients in the validation of their advertising and sales promotion tools, and in cases of termination of business relations or wrongful delisting.


Additionally, the Competition-Distribution team at BCTG Avocats has specific expertise in health and biotechnology law.


The lawyers of the Competition-Distribution team at BCTG Avocats represent their clients in disputes and litigation under the jurisdiction of the French judicial system, in particular commercial courts, criminal courts and the Competition Authority (Autorité d ela Concurrence), as well as in arbitration and conciliation proceedings.


  • Merger monitoring
  • Cartel – Abuse of a dominant position
  • Competition audit (Compliance Programs)
  • Restrictive practices / Price transparency / General conditions
  • Negotiations between suppliers and distributors
  • Unfair commercial practices
  • Advertising and sales promotion
  • Commercial representation contracts: commission agents, commercial agent, franchises, exclusive and selective distribution, etc.

Our references

  • Consulting for industrial groups (food products, home improvment products, pharmaceuticals, hygiene products and cosmetics) in the context of a total overhaul of their commercial policies and of all their distribution agreements.
  • Assistance to a client in a dispute concerning compensation heard before the Competition Authority (Autorité de la Concurrence).
  • Assistance in a litigation concerning the cancellation of a distribution contract between a drinks manufacturer and the company that had previously held the exclusive distribution right to the manufacturer's products.
  • Arbitration in the case of the cancellation of a supply contract between two pharmaceutical product distribution companies.
  • Assistance in the annual commercial negotiations to establish annual commercial agreements between producers and a distributors.
  • Consultation with the European Commission concerning the fully accredited status of a joint venture.