The Intellectual Property – New Technologies team at BCTG Avocats applies its expertise to all aspects of intellectual property - from ensuring the necessary legal protection of a creation, its innovation, and distinguishing features, to defining the most appropriate contractual frameworks for its development and exercise of rights, and from the evaluation of intellectual property rights during acquisition operations to the defense of these rights when the competitive advantages that they constitute are infringed upon.
Armed with solid experience of litigation and in-depth knowledge of specific procedures in the field of intellectual property, the team is particularly renowned for its unique expertise in brand protection and battling counterfeiting. In conjunction with high caliber partners, the team works on the establishment of legal strategies for brand protection, which today must be based on a global and European approach.
Additionally, the Intellectual Property – New Technologies team at BCTG Avocats acts in the legal interests of its clients in the fields of publicity, advertising, and media (music, cinema, and the Internet). Today the team has a well-earned reputation for expertise and know-how in matters relating to new information technologies, to respond to the new issues its clients are presented with in these sectors (cybercrime, data protection, etc.).