The Intellectual Property – New Technologies team at BCTG Avocats applies its expertise to all aspects of intellectual property - from ensuring the necessary legal protection of a creation, its innovation, and distinguishing features, to defining the most appropriate contractual frameworks for its development and exercise of rights, and from the evaluation of intellectual property rights during acquisition operations to the defense of these rights when the competitive advantages that they constitute are infringed upon.


Armed with solid experience of litigation and in-depth knowledge of specific procedures in the field of intellectual property, the team is particularly renowned for its unique expertise in brand protection and battling counterfeiting. In conjunction with high caliber partners, the team works on the establishment of legal strategies for brand protection, which today must be based on a global and European approach.


Additionally, the Intellectual Property – New Technologies team at BCTG Avocats acts in the legal interests of its clients in the fields of publicity, advertising, and media (music, cinema, and the Internet). Today the team has a well-earned reputation for expertise and know-how in matters relating to new information technologies, to respond to the new issues its clients are presented with in these sectors (cybercrime, data protection, etc.).


  • Litigation relating to trademarks, patents, registered designs and models, copyright, domain names, and image rights: specific procedures for the confiscation of material infringing on copyright, prosecution for copyright and trademark infringement, interim injunctions and court orders prohibiting infringement, customs procedures, unfair competition, parasite/copycat competition, etc.
  • Consulting in the negotiation and drafting of contracts: production, distribution, licensing, publishing and the transfer of rights.
  • Data protection – Software – Cybercrime
  • Legal audits – Strategic monitoring

Our references

  • Legal advice and assistance on a day-to-day basis for several front-ranking brand owners from various sectors (sport, ready-to-wear, electronic products, etc.) in their anti-counterfeiting or brand protection activities.
  • Defence and representation of a generic pharmaceutical firm in the context of legal proceedings for infringement of patents, in particular, emergency banning actions.
  • Negotiation of a patent licence contract on a patent pool in the parquet flooring sector on behalf of a licensee (a Chinese manufacturer).
  • Legal advice and support to one of the market leaders in soft drinks for the launch of a new drink (including clearance of rights to the drink’s name, contract concerning know-how, etc.).
  • Assistance and representation of a major French jewellery brand in its litigation concerning protection of the concept for laying out its shops or for its jewellery models.
  • Legal advice and support for a global leader in the beauty and healthcare sector, particularly in its proceedings against websites offering counterfeit products or illegal parallel imports, and conducting AFNIC and UDRP procedures to claim or delete cou
  • Legal advice for one of the leaders in sportswear concerning its policy of collecting and protecting personal data as part of its European digital and web strategy and the use of new marketing tools.
  • Legal advice for a digital marketing agency and validation of its offers, campaign projects and eMarketing tools.
  • Support for one of the leading French children's nursery groups as part of deployment of an IT solution for managing its services and communicating with parents.
  • Legal advice for a French luxury goods group in the deployment of a digital platform for the global fight against counterfeiting.
  • Assistance to an online dating site within the framework of an inspection by CNIL (French data protection watchdog).
  • Legal advice on the collection and processing of health data in the framework of setting up a network of pharmacies.
  • Legal advice and assistance for a local authority on computer contracts and web services.

Leading Partner(s)