BCTG has in-depth knowledge of the retail sector and its practices, and clients benefit from its recognized expertise at every stage of their business, from the creation and building value from assets (business capital, brand name, distinguishing features, etc.) to putting in place tailored distribution networks, and from the optimization of contractual relationships with industry partners (suppliers, distributors, etc.) and customers (professionals or consumers) to the developing compliant commercial policies and strategies. BCTG regularly represents its clients to defend their interests before relevant public authorities and in court.
Several well-known international brands have been longstanding clients of BCTG, and its lawyers are thoroughly aware of the issues major brands face, as well as the protection of designs and know-how, and the specific requirements of selective distribution networks. Clients regularly turn to BCTG to establish innovative partnerships and agreements in relation to new product creation.